Unconventional marketing is the new currency of today’s era if you can make that one appeal differentiating you from lakhs of triggers, getting you the attention and recognition of your audience than your 90% work is done.
Guerrilla Marketing works on the same tactic; it is a smartly crafted strategy that provokes the maximum result but with minimum cost limit.
Guerrilla s marketing, starts from the ground up. Instead of delivering a campaign that appealing particular audience you hope will appeal to a lot of people, and hoping that the community will spread your drive to a much wider audience level.
The Guerrilla marketing ideas is all about going out of the box, using anything to everything. There are simply no rules other than being creative. Get a stroke of creativity; take a ride with us and get inspiration from the heavens of Uniqueness.
There are many reasons why you should consider using Guerrilla Marketing for your campaign’s:
- This is incredibly cost-effective: substantially lower spending comes with easy, but unique idea targeting focused audiences. It is a significant selling point for Guerrilla marketing, particularly for companies with small budgets.
- Makes smaller, more focused campaigns viable: Although audiences usually focused on marketing campaigns are geographic specific and highly mixed, this specificity also precludes them from larger PPCs and paid social campaigns. Therefore a Guerrilla s initiative will open up new opportunities that would otherwise not be cost-effective.
- Capitalizing on current social movements and offers consumers what they want – direct engagement with a brand: socially sensitive brands are always viewed as much more favourably than businesses that disregard their results. So taking a proactive approach and actively appealing to your social fans is a perfect way to connect with the customers and harness the demand for an engaging social experience.
Top Picks Of Guerrilla Marketing
Station 1: Social Appeals
Under this unconventional marketing, the main aim is to grab the attention of the public and make them realize upon social issues and also increase their awareness like we do on Social Media Platforms such as Facebook, Twitter and others.
Below are some guerrilla marketing examples of quoting UNICEF, Acat, Iams, and governmental initiatives for a better society.
Station 2: Brand Power
This form of Guerrilla marketing is carried with the initiative to bring limelight towards a specific brand through an innovative presentation. It can be through billboards, pop-ups, technology or innovative challenges. Some of which are depicted under.
Conclusion:
Guerrilla is a marketing tactic that is compelling and unique due to its approach of directing efforts in the opposite direction.
Advertisements are conventionally delivered as a message through standard channels, and the message is supposed to peculate from top to bottom through the audience. But, the opposite is the case for grass root marketing.
Instead of broadcasting your message in hopes, it will appeal to your audience; you are targeting stimuli which catches there attention, telling them of goods and services and hoping they can spread the word to a much wider audience on their own. It is a very cost-effective form of marketing and also very competitive to follow through.